001 WWIII

WWIII | dadaïsme
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WWIII

I think that the fascination with "military" in fashion is almost a destiny for designers. Battlefield uniforms have always existed in the gap between beauty and violence, order and chaos, rationality and emotion. It is as if they are saying, "There is no rebirth except through destruction."

Virgil Abloh, a fundamental source of inspiration for me, is also part of this lineage. His numerous collections exude a quiet yet powerful poetic quality, as if he were recreating the modern-day "battlefield" as clothing.

I interpret the word "dadaïsme" as "faith in meaninglessness." Dada was a movement that aimed to generate new meaning through the destruction of meaning. That's why I felt that how to reconstruct "military" within the dadaïsme brand wasn't simply a matter of decoration or quotation, but had to be an experiment in itself, in which meaning was deconstructed and reconstructed.

Then, at one point, it occurred to me that "continuing to create without fear of meaninglessness" might be the most dadaïsme-esque expression of military design. This is the paradox that order can be found in chaos, and it also calls into question the act of design itself.

The theme of "WWIII" is a warning against a future "World War III," but at the same time it is also an homage to "WWW." - the World Wide Web. The battlefield of our time is no longer on the ground, but exists within the digital neural network. Information, words, NFTs, AI, and avatars. These all collide, and an intangible "war" is renewed daily.

This collection is like a relic born in the wreckage of the cyberwar. Born in the intangible realm of NFTs, it deliberately returns to the physical, depicting the process of "digital imitating humans and then returning to humanity again."

The three characters, "God of War," "Gamma," and "Assassin," are soldiers who carry the myths of the future. They are both ghosts of the next war and prayers. They are the last witnesses to an era when "fighting" was synonymous with "living."

“War is peace. Freedom is slavery. Ignorance is strength.”
— George Orwell, 1984

We always invent new "wars," but I hope that from now on, these battles will be fought in code and ideas.